Recent studies have shown that nearly 84% of millennials distrust traditional advertising. And, while some businesses may not be worried about marketing to millennials, they should be. Millennials are in line to overtake Baby Boomers as the largest living, adult generation, in less than 2 years.

No more can a brand simply recycle the same message over and over again, hoping that consumers will lean in and buy what they were selling. New generations are much more influenced by organic content such as podcasts, blogs, images, and videos. Content that aims to provide value instead of hoping to make a sale. Similar to these e-newsletters 😉

Although content marketing may not lead to immediate purchases and conversions in the same manner that traditional advertising might, it does, over time, build a sense of trust and likeness between your brand and your target audience.

Here are 3 simple tips on how to provide value to your audience through creative content marketing:

Use Video To Show Your Audience ‘Behind The Scenes’

Use video to show the authenticity of your brand. There is a time and place for over-produced content. Use your digital platform to show real, raw footage. Your audience wants to know there are humans behind your brand, show them by giving them a ‘behind the scenes’ look at your business.

Build A Reputation

Building a reputation is one of the best places to start when looking to grow your brand, especially in the digital space. Use social media to pump out content that provides genuine value to your audience. When you have a large following of loyal customers, it is easy to encourage potential customers to put their trust in you as well. Which brings us to our next point…

Show Off Your *Good* Reviews

Take advantage of positive reviews and share the feedback on your website or with other customers! Consumers are much more likely to become a brand ambassador for a company that has good reviews. A recent study even found that 84% of people trust online reviews as much as friends!

Content marketing is the new way of the world, and if you don’t hop on soon, the train will leave without ya. Using the above-mentioned tips, you and your business will be well on your way to attract new customers and grow your brand online.